MOVIMENTO BREWING
Product Packaging | Brewery
Academic Project
The goal of this product packaging project was to create a brand identity for a new beer company called Movimento, targeted towards individuals who enjoy an active lifestyle and like to celebrate with a cold beer afterwards. The brand's identity was inspired by the beautiful sunsets that are seen on the Pacific Northwest beaches in Vancouver, Canada. This was reflected in the color scheme of the brand.
To bring the brand to life, I designed three different beer cans in flavors including "Cartwheel: Indian Pale Ale", "Handspring: Hazy Pale Ale", and "Somersalt: European Style Lager". Along with the cans, I also designed beer bottles and packaging boxes for each flavor that complemented the can designs.
To further promote the Movimento brand, I created apparel items such as a t-shirt and tote bag, which prominently displayed the variations of the brand's logo.
To round out the project, I created a business card design, which featured a gradient design that could be recognized throughout the brand.
Finally, I designed two advertisements - one digital and one print - that effectively showcase the brand and its products to potential customers. The digital advertisement was created for Instagram stories, while the print advertisement was designed to be used in a one-page magazine ad or used for a store sign.
Overall, this project challenged me to develop a comprehensive brand identity for a new beer company from start to finish, using my design skills to create visually appealing packaging, advertisements, and promotional items that capture the brand's essence.
Programs Used: Adobe Illustrator, Adobe InDesign and Adobe Photoshop
Timeline: 3 Weeks